Wednesday, December 1, 2010

SECCA - South Eastern Centre Contemporary Art

In 2010, the South Eastern Centre Contemporary Art or SECCA, unvieled a new unique logo. This caugh my eye for two reasons. First was that their logo is an animation. It is comprised of the letters SECCA moving horizontally back and forth. This is the first time I have ever seen a logo this way. Of course for printed materials and other applications it is stationary, but when available they put the logo in motion. The creators stated that the idea behind it was to convey a state of ever changing and movement. Two things found in contemporary art.

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